Search Engine Optimization (SEO)
Why is Search Engine Optimization (SEO) necessary?Most Internet users utilize the search engines to find the information, products, and services that they need from the online world. Having a website is a wonderful start, however your website must be found by those Internet users. Top 20 rankings for your industry specific, highest traffic, most valuable search terms is search engine visibility, a major ingredient for online success.
What is natural or organic SEO?
Our Online World stands behind the proven marketing success of organic SEO. Natural or organic SEO is an incredible source of well-targeted traffic to your website, and once you show up at the top of the natural (versus the sponsored or pay per click listings) for your keywords or search terms, you have a source of traffic that is not limited by your advertising budget. We do not handle pay per click or paid inclusion campaigns. They do provide the quick fix in gaining Internet visiblity however in comparison to the long lasting results garnered from top rankings in the free search results, research shows the ROI (return on investment) in organic SEO is significantly higher than for pay per click campaigns. (Key findings from the JupiterResearch organic SEO vs. pay per click study.)
Basic Search Engine Optimization Program
- Analysis of online market.
- Baseline analysis of your website's search engine visibility health.
- Competitor analysis.
- Keyword/search term research.
- Website coding validation check.
- HTML code optimization.
- Defining proper theme/layout of website.
- Content enrichment.
- HTML is e-mailed to you for immediate upload. Or, we can handle that for you, at no additional charge. All HTML belongs to you.
- The finished product is monitored and fine tuned utilizing detailed web analytics for one month after completion. This is a critical component of SEO to determine your return on investment and to determine if your website is truly addressing what your prospects are searching for.
- You receive weekly web analytics and ranking reports.
- After that time period, to maintain the rankings achieved and to improve upon those positions even further, website maintenance is available.