Social Media Marketing (SMM)
Social Media Marketing (SMM) is a form of Internet marketing
which seeks to achieve branding, marketing communication goals,
online sales inquires, website traffic, and conversions through the
participation in various social media sites and blogs such as:
Blogger,
Delicious,
Digg,
Facebook,
Faves,
Flickr,
LinkedIn,
Technorati,
Twitter,
WordPress,
WikiHow,
Yahoo! Answers, and others. The
best part is, you don't even need to have a website to utilize this
valuable Internet marketing avenue.
There are many more of these social media and blog sites but don't become
overwhelmed by the number. For social media marketing, only the few
that are best suited and applicable for your online marketing needs
are the ones that need to be utilized. For creating a blog, select
the one that you find to be the most user and feature friendly. At
the moment, Blogger
and WordPress
are the top two free blogging services.
The goals of each Social Media Marketing (SMM) campaign will be
different for each organization or business. Most of the online
communities do not welcome traditional direct or hard sell
techniques so an effective Social Media Marketing (SMM) campaign
will require more finesse to execute properly.
Social Media Marketing is related to some other online marketing
avenues such as Search Engine Optimization (SEO), and Word of Mouth
Marketing. Social Media Marketing (SMM) is really taking the
principles of Search Engine Optimization (SEO) and applying them to
social websites. Some have coined this marriage Social Media
Optimization Optimization (SMO).